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Subject Matter: Branding

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Don’t Let Disney Hear This, But The Real Owner Of Minnie Mouse Is… All Of Us*

Much like art, an advertisement’s meaning is not produced by its creators, but by the consumers who have to make sense of it. Because of cultural and subcultural differences, audiences might find meanings that vary widely from one another and from what the marketers intended. Ross School of Business faculty member Marcus Collins joins UMMA’s Dave Choberka for a discussion on meaning making and shared culture.

*this is not legal advice

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